Read This If You Want to Close Bigger Deals In Half The Time Without Margin Killing Discounts

The uncomfortable truth most sales leaders don't want to admit:

Your team might be great at selling... but terrible at closing deals.

And it's not their fault.

Most sales teams today face four deal-killing problems:

1. No control over closing — Your proposals sit in limbo while customers run "evaluations" that drag on for months with no end in sight.
2. Money left on the table — You cave to last-minute discount demands just to "get the deal done by month-end" (while your margins disappear).
3. Wide open to competitors — You sell the same way everyone else does, making it easy for buyers to shop around and squeeze you on price.
4. Trapped in the past — You're still relying on outdated closing tactics from the 1970s that today's sophisticated buyers recognize and resist immediately.

You are not alone.

Like many leaders, you may be making the problem worse.

However, trying to fix these challenges with increasing sales activity, demanding more CRM reporting, and piling on more sales training only compounds the problem.

It does nothing to inspire genuine change in thinking, capabilities, or business habits.

Your future customers demand more value, faster responses, greater expertise, and innovative solutions that help their bottom line.

Most sales improvement programs lump selling and closing skills together - watering down both and leaving your team stuck in endless sales cycles where deals keep slipping away.

Welcome to The Dealmaker Academy's newest success coaching event: 

Dealmaker Closing Mastery  2025

Your team deserves road-tested strategies, guidance, and support that change the game, deliver consistency, and leave the competition out in the cold.

Why The Dealmaker Closing Mastery Program Is Different

We focus exclusively on the critical final phase, determining whether your selling efforts pay off or go to waste.

"Sales success does not just hinge on engagement and activity. It's about closing deals – bigger deals, with healthy margins, delivered to happier clients, on time." – Leon Potter

Three reasons selling and closing require entirely different strategies:

1. Different Stages, Different Skills
   Selling builds relationships and identifies needs.
   Closing requires tactical knowledge to secure commitment and protect margins.
   
   
2. Opposite Mindsets Required
   Selling thrives on collaboration and trust-building.
   Closing demands strategic thinking about leverage and value capture.
   
   
3. Different Success Metrics
   Selling success = pipeline generation and relationship depth.
   Closing success = deal terms, margin preservation and revenue booked.

Trying to master both at once is like playing offense and defense simultaneously.

What Dealmaker Closing Mastery Delivers

For Business Owners & Sales Leaders:

• Deals that close 40-60% faster
• Higher conversion rates of opportunities to closed business
• Protected margins instead of last-minute discounting
• Predictable revenue forecasts you can actually trust
• Early identification of which deals are worth pursuing – saving hundreds of hours chasing opportunities that will never close

For Your Team:

• A proven step-by-step closing framework that eliminates guesswork
• Confidence to navigate even the most complex negotiations
• Skills to position themselves as strategic partners, not vendors
• The ability to maintain deal momentum when faced with delays
• A reliable qualification system that focuses resources only on winnable deals

How Our Unique Approach Works

Most sales training programs deliver information that's forgotten within days.

Dealmaker Success Coaching creates permanent behaviour change through:

Inspiring New thinking and attitudes, Strategies and Business Habits

• Live Simulation Environments: Practice in realistic scenarios specific to your industry
• Real-Time Expert Mentoring: Immediate feedback during simulated negotiations
• Personal Deal Acceleration Plans: Customised strategies for your actual pending deals

This experiential learning method ensures techniques become second nature – creating muscle memory your team automatically deploys in high-stakes closing conversations. 

Leon’s success coaching delivers life-changing lessons incorporating highly road-tested techniques and success tools that help break through barriers and produce sizeable results.

"My new program, Dealmaker Closing Mastery, is a culmination of nearly thirty years of navigating complex enterprise deals and learning a basic truth, that closing the deal is paramount in every business interaction.”

When you work with Leon, you're not getting recycled sales theory.

You're getting access to proven methods that have generated hundreds of millions in closed deals across industries and market conditions.

How I Discovered The Dealmaker Closing Mastery Method

"Deals don't close themselves. People close deals." – Grant Cardone

From all my years as a sales leader, recruiter, and coach, and having worked with hundreds of sales professionals of all levels and capabilities, from novices to the elite major account performers, I noticed something that changed everything:

The top 2% who consistently closed bigger deals and dominated the leaderboards weren't just "naturally talented."

These elite performers – who I call “Dealmakers” – shared three distinctive qualities that the struggling majority simply didn't possess:

1. They Take Bold Action

Dealmakers pursue solid decisions and fast results. While others get caught in analysis paralysis, Dealmakers move with purpose and create momentum that carries deals forward.

2. They Have Unshakable Confidence

Dealmakers believe in themselves and their ability to overcome obstacles creatively. When faced with roadblocks that stop others cold, they find another way through.

3. They Follow A Proven System

Dealmakers don't rely on luck or inspiration. They execute a step-by-step system that provides clarity, time efficiency, and consistent results – deal after deal.

The Dealmaker Closing Mastery program wasn't created in a classroom.

It was reverse-engineered by studying these elite performers, codifying their strategies, and creating a repeatable system that transforms average performers into consistent deal-closers.

Picture Your Organisation 12 Months From Now

What would your business look and feel like with five more major deals closed every month?

Can you imagine the transformation? A year from now, you could be leading:

• A powerful, vibrant sales culture that delivers predictable results month after month
• A team of energized professionals loyal to your brand because they're winning consistently
• An organization recognized as an outstanding industry leader that competitors look at with envy and amazement

This isn't just about negotiating and closing more deals.

It's about what those additional wins mean for your company's future, your team's confidence, and your reputation as a leader who delivers.

After investing in your customized Dealmaker program, the question won't be, "Can we hit our targets?" but "How far beyond our targets can we go?"

Your Path to Dealmaker Mastery

Choose the option that best fits your needs:

Team Acceleration Program

• Six power-packed sessions that transform your entire sales team
• Video lessons to reinforce key concepts between sessions
• Live mentoring with Leon to tackle your team's specific challenges
• Proven frameworks your team can implement immediately
• Group exercises that build confidence through practice and feedback

Executive Masterclass

• Half-day intensive session designed specifically for senior executives
• Available on-site at your location or at a premium venue
• Focused on strategic deal leadership and removing organizational roadblocks
• Learn how to create a deal-closing culture across your entire organization
• Immediate implementation plan you can execute the very next day

VIP Deal Closer Coaching

• One-on-one mentoring for business owners with high-stakes deals
• Perfect when your next major deal will make all the difference
• Personalised strategy sessions to overcome specific deal challenges
• Direct access to Leon's battle-tested playbook for complex negotiations
• Accountability partnership to ensure flawless execution

What Makes This Different

Training creates temporary excitement that fades by Monday morning.

The Dealmaker Closing Mastery program creates lasting transformation because:

1. It focuses on winning — Nothing builds confidence and creates lasting change faster than beating competitors and tasting victory. Each technique is designed to give you an immediate edge.
2. It's refreshingly simple — No complicated frameworks or buzzwords. Just clear, actionable steps anyone can follow.
3. It's built on proof, not theory — Every strategy comes from real-world wins against tough competition.

The Transformation Story: What Our Clients Experience

"The difference between a successful person and others is not a lack of strength, not a lack of knowledge, but rather a lack in will." – Vince Lombardi

BEFORE Dealmaker Closing Mastery:

• Sales cycles dragging 90+ days with unpredictable outcomes
• Forecast accuracy below 40%, making resource planning impossible
• Deals won only through last-minute discounting that erodes margins
• Sales team meetings focused on excuses instead of strategies
• High stress about hitting quarterly numbers, with relief only when you get lucky

AFTER Dealmaker Closing Mastery (Typically Within 45 Days):

• Sales cycles reduced by 40-60%, with clear visibility into next steps
• Forecast accuracy above 85%, allowing confident business planning
• Deals won at full or near-full margin through value positioning
• Sales team meetings transformed into strategic deal advancement sessions
• Confidence in your team's ability to hit targets consistently, regardless of market conditions

Your investment in this program isn't just about learning — it's about permanently upgrading your team's capabilities, eliminating deal slippage, and creating predictable revenue growth that compounds over time.

As one client put it: "The ROI wasn't just the deals we closed faster, but all the time we stopped wasting on opportunities that were never going to close."

Our Investment Guarantee

We're so confident in our program's effectiveness that we offer a guarantee unlike any other in the industry:

30X ROI Guarantee: All our programs are guaranteed to generate at least a 30X revenue return from your program investment. That means for every dollar invested, you'll see at least $30 in increased revenue from improved closing capabilities.

We Only Work with Companies We Can Help: We're selective about who we partner with because our reputation depends on your success. During our initial strategy call, we'll honestly assess if we can deliver breakthrough results for your organisation.

No-Risk Results Guarantee: If your team experiences no measurable results within 60 days of completing the program, we'll work with you for free until they do. We're not successful unless you're successful.

Who This Is For

Dealmaker programs are specifically designed for:

• High-potential sales professionals
• Consultants managing complex sales cycles
• Business owners who personally close important deals
• Sales leaders responsible for hitting ambitious revenue targets

If you're serious about seeing bigger numbers more consistently, this is the roadmap you've been searching for.

Who This Is NOT For

We believe in transparency. Dealmaker Closing Mastery is NOT a good fit for:

• People seeking magic bullet fixes to save a failing business overnight
• Start-ups without an established customer base who need to focus on market validation first
• Those unwilling to change their thinking or pursue innovative ways of winning deals
• Teams obsessed with technology over genuine ethical engagement and quality service

We respect your time and ours. If you fall into these categories, this program isn't the right solution for your current situation.